Seems like bacon would be a pretty easy flavor to replicate, especially if they are trying to replicate the standard grocery store bacon. Just throw some salt and liquid smoke on something that is a similar texture and you are most of the way there.
But to come close to the good, thick cut, small batch bacon? That will take some work. The good stuff is only a very small part of the market that they probably don't need to worry about that and just make something that appeals to the masses. And if they are wanting to throw it on a burger there is enough stuff on the burger that can cover up any shortcomings.