That's the thing. Especially post-recession, these managers got used to a hiring market where people were desperate for jobs. Now people are pickier and the hiring managers don't realize that they need more incentive (and education help is a great one, as is health insurance, etc).
The other part of this, is we were in Truckee for the weekend. There is no affordable housing. The *mayor* had to move out of town because his lease was up on his apartment and he could not afford anything within the city limits. Almost every store we saw had a Help Wanted sign. But they are paying $12, maybe $15/hr for retail positions, while you pretty much can't find, say, a one-bedroom apartment for under $2500/month (and even at that cost, it's hard). We were pondering a "sabbatical" there and found some apartments that seemed reasonably priced... until we realized they were quoting by the week.
Meanwhile, people were desperate to find snow shovelers and shovelers were asking $45/hr. People complained, said "Snow shoveling should only cost $15/hr" and that it was ridiculous and they wouldn't pay it to have their 3000sf ski "cabin" shoveled out so when they arrived from San Francisco in their BMW, they could walk straight in. "Fine," said the snow shovelers, "It's a free market. Hire all the people you can at $15/hr."
The quip that's going around ski towns now is that there's a division between the people with two jobs and the people with two houses.
So a minimum living wage in Truckee for someone who didn't manage to buy their home 10 years ago is probably $30/hr. Of course, at that wage, retail prices go way up and everyone buys online and the death spiral begins.
I feel like it is yet another place where we are approaching a tipping point in our society. I suspect the endpoint is that all jobs in Truckee will pay a lot and there will be very few jobs. Clearly, at $30-$40/hr for a retail clerk, stores are going to automate and probably just accept more customer theft because it's cheaper to get the occasional item stolen than to hire at prevailing wages.
I fear that the "solution" to this will take the form of something rather bad.
As a means of psychological preparation, I just read Grapes of Wrath...