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Costco says it's building an ad network to keep prices low
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Topic: Costco says it's building an ad network to keep prices low (Read 1385 times)
rcjordan
I'm consulting the authorities on the subject
Global Moderator
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Posts: 16753
Debbie says...
Costco says it's building an ad network to keep prices low
«
on:
June 06, 2024, 10:39:28 PM »
https://qz.com/costco-retail-media-partners-q3-earnings-consumers-1851523749
The warehouse retailer wants to cash in on the shopping data it collects from more than 70 million households
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ergophobe
Inner Core
Hero Member
Posts: 9570
Re: Costco says it's building an ad network to keep prices low
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Reply #1 on:
June 08, 2024, 03:03:26 AM »
My Costco sentiment score just plummeted.
What’s next? Trader Joe’s?
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Brad
Inner Core
Hero Member
Posts: 4243
What, me worry?
Re: Costco says it's building an ad network to keep prices low
«
Reply #2 on:
June 08, 2024, 08:30:21 AM »
So we have Paypal and now Costco building ad networks using customer purchase data. A lot of Costco members use a Costco issued credit card for third party purchases, I wonder if that data will be used too?
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rcjordan
I'm consulting the authorities on the subject
Global Moderator
Hero Member
Posts: 16753
Debbie says...
Re: Costco says it's building an ad network to keep prices low
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Reply #3 on:
June 08, 2024, 11:52:07 AM »
Yet another reason to silo your purchases. Amazon, Aldi, Food Lion, and VISA know me -almost in the biblical sense- but Paypal, Costco, and the rest just get bread crumbs.
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Costco says it's building an ad network to keep prices low