I wonder what percentage they are offering to affiliates. In theory, anything in the "automotive" category is 4.5%, but I doubt that applies to selling an entire car.
Carvana pays $2 per lead. Carmax has no affiliate site
If Amazon starts paying 2%, there will be a massive explosion of AI-generated car review sites and search engines. If they pay their default 4%, that's a lot of money on an Ioniq 5.