The Core

Our member IrishWonder has written a great article at SEJ.

http://www.searchenginejournal.com/how-to-use-majesticseo-to-identify-a-possible-negative-seo-campaign-by-irish-wonder/56921/

MajesticSEO has been one of my favorite tools for some time. Its value for site audits, competitive research, and a lot of other tasks is obvious in the world where Yahoo! no longer supports the linkdomain: operator, Google’s link: operator has never been showing more than only tiny bits of info, and our last hope, Blekko, switched to the paid model.

Meanwhile, as Google’s Penguin updates have shown even those who did buy into Google’s ages-old “nobody can hurt your site externally” mantra, links can be a very dangerous weapon.

Identifying bad links pointing at your site gets you half way to solving a possible problem. There is little you can do until you know what is going on. Truth be told, not all bad links are a product of a negative SEO campaign. Sometimes website owners / SEOs themselves can create troubles for their sites by not being careful enough and too greedy for easy links.

I notice that many businesses are using their (future) custom URL name, e.g. brand name, as their Page name. Has anyone looked into using a keyword-rich page name (a phrase) but picking a brand name for the URL?

e.g. (fictitious) facebook.com/acme is the custom name but page title is "London SEO"

FWIW, I tried some searches and FB pages are not at the top for anything I checked.