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Messages - DrCool

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1
I was at a conference last week and one of the speakers was from an agency focused on marketing to Gen Z. He mentioned that Gen Z is starting to tire of the endless firehose of social media and is looking more and more to blogs, communities, and content platforms. Platforms like Tumblr are seeing a resurgence with younger users.

I could see platforms like Substack and Patreon growing over the next couple years as well. Since they are paid platforms they filter out a bunch of the junk and don't necessarily on traffic from Google or other search platforms.

2
>>For fast food, the kiosks are often easier and faster than a human

When I have the kids in tow and if I want to do any customizations to the order the kiosks are always easier and more accurate. Trying to order at the counter with 4 kids all shouting their order at the same time makes me want to rage quit and load the kids back in the car. Ordering on the app before I even get in the store is even better.

3
Traffic / Re: SEO is not dead, but it certainly is diminished
« on: September 10, 2024, 06:44:34 PM »
Earlier this year we pretty much laid off the entire SEO team here and replaced it with a couple guys who are more data/analytics guys and some AI/automation tools. The old team had been around for quite a while but they weren't exactly doing anything innovative or progressive. Most of what they did was rewrite product titles and do some internal linking which is the type of SEO stuff that can easily be automated.

Don't think we have seen any sort of negative repercussions on that yet. In some ways we are big enough and have the market cornered enough that there isn't a lot of competition and we get tons of press (and links) mostly naturally that we don't need to do a lot on that end. Definitely a different SEO landscape than it was even 3 or 4 years ago.

4
Water Cooler / Re: Official stat: 1 in 4 Brits are delusional
« on: August 14, 2024, 05:37:55 PM »
"Could you beat the last place athlete at some Olympic sport"

There was a swimmer from Equatorial Guinea a few years back that swam 100m in 1:52. He was horrible and had never seen an olympic sized pool before he got to the Olympics. I think I could beat him?


5
Water Cooler / Re: Official stat: 1 in 4 Brits are delusional
« on: August 13, 2024, 07:19:01 PM »
I got sucked in to watching the men's marathon and the announcers put it in a bit of perspective... Go to the gym, set the treadmill to 13 MPH and do that for 2 hours. I am definitely going to test that the next time I go to the gym and would be surprised if I can last 15 seconds at that speed.




6
Water Cooler / Re: The Olympics on NBC
« on: August 09, 2024, 05:33:04 PM »
>>single event coverage on Peacock

The replays not being searchable is a pain. If you look around you can find all the events as a replay but it can take some scrolling to find just what you want.

I am a fan of some of the stuff they have done on Peacock but there is definite room for improvement.

And that 1500 was an amazing race. It has probably been the most intriguing event I have watched so far this year.

7
Water Cooler / Re: Don't mess with baboons
« on: August 05, 2024, 10:56:35 PM »
>>baboons

A few years back when I was visiting Victoria Falls in Zambia and there is a trail through a jungle that takes you down to the bottom of the falls. All along the trail were a bunch of baboons. Some of the large males seemed to be about my size but of course they are a bit smaller than that. I know they are accustomed to humans but the look in there eyes was one of "I know I could mess you up but it just isn't worth it right now". Definitely had me nervous and looking over my shoulder. They could have for sure taken me in a fight.

8
Water Cooler / Re: Not a Terminator unless...
« on: July 17, 2024, 07:32:15 PM »
>>painting is a skilled job

I have a friend who has a painting company and they do some amazing work. Definitely higher end stuff. He was a bit slow during a month last winter and offered to come give us a quote. For an entryway, hallway, living room, kitchen (including cabinets) and dining room he quoted $17K. And this was 2 years ago so I assume it would be more now. And I am sure there was a bit of a friendly discount.

We painted things ourselves instead. Tried to use the highest quality products we could get so we didn't just go with the cheapest Home Depot paint. There is a HUGE difference in what we did ourselves and what he could have done. The cabinets are already showing their age, the edges on the ceiling aren't the crispest, etc. We did a decent job I think but the level of a skilled painter is definitely noticeable. The $1000 cost to DIY vs. the $17K cost made it worth it for us to take accept our deficiencies though.

9
Water Cooler / Re: Not a Terminator unless...
« on: July 16, 2024, 04:30:32 PM »
>>Robot painters

Seems like the technology wouldn't be too far off to have something that takes exterior or interior photos, you select which colors go on which surfaces, and the robot goes to town.

10
Monetization / Re: Global Affiliate Networks?
« on: June 25, 2024, 04:50:23 PM »
We are running on Impact and they have global support. Our programs are specifically US, Canada, UK, Germany, France, Spain, Mexico, and Italy.

If you have any specific questions about Impact, their capabilities, etc. let me know and would be happy to share my experience. Overall they are probably the most powerful affiliate platform right now and have the most functionality. But with that functionality can come some complexity as well.

11
Water Cooler / Re: NOAA declares a G5 (extreme) geomagnetic storm
« on: May 13, 2024, 05:26:10 PM »
We had a pretty good view around here. Saw a pretty decent light show at our house but some friends posted pics from a bit further away from the city with less light pollution and the colors were amazing.

12
At least 25,000 people in the US are starting weight-loss drug Wegovy each week

https://www.cnn.com/2024/05/02/health/wegovy-weight-loss-drug-new-prescriptions/index.html

13
>review searches

I have been looking more and more to reddit for people's opinions on different products. We were recently looking for a new sofa and couldn't find any helpful information on the furniture sites or searches for "best sectional sofa" or anything like that but I looked at Reddit for people's opinions of a couple different brands and found some very good info and first hand experience.

14
Water Cooler / Re: Terminator Scenario
« on: April 19, 2024, 04:04:13 AM »
>New Atlas

Why did it have to stand up like that?!?!?!

15
Traffic / Re: Small site SEO is dead
« on: April 08, 2024, 03:55:34 PM »
>>Are ANY niche sites from independent publishers gaining ground

Anecdotally I know a number of small publishers (myself included) who's sites have been hammered pretty hard by Google. Some are cooking related, some are product reviews, some are wedding themed, and some other niches as well. As far as I know none of these are AI content and are all written by real people with first hand knowledge of the products they are reviewing and talking about.

Like I should have learned at least a half a dozen times in the past I need to stop getting sucked into the trap of relying on Google for my traffic. Most of the small publishers I see having success at my day job are primarily generating their traffic from social channels now. Facebook, Twitter, IG, Youtube, etc.

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