The Core

‪Matt Karolian‬ ‪@mkarolian.bsky.social‬
Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.

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Dave Earley  @earleyedition.bsky.social‬
Traffic from Bluesky's @bsky.app to @theguardian.com is already 2x that of Threads

In its first week on the platform & with 300k followers, Bluesky traffic from @theguardian.com posts is already higher than it was from TwX in any week in 2024, where the account had 10.8m followers, but while Bluesky traffic is already 2x that of Threads, that's on a straight threads.net vs bsky.app referral comparison. BUT! 75-80% of tracked referral from owned Bluesky account posts is NOT being attributed to @bsky.app, so I'm certain organic traffic would be undercounting by that much as well
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By which I mean, I'm pretty sure traffic from @bsky.app to @theguardian.com is *significantly* higher than the very obvious 2x that of Threads

The news media and BSky point to differences in the algos.  Threads & X try to keep users within their walls, BSky doesn't hinder linking out.  That said, BSky users raised hell with Reuters posting links & teasers to paywalled articles.  I haven't seen any since, but I could easily be missing them as I'm not using bsky for news feeds ...my custom-built ones are better suited for my tastes (and bubble).