>> seeds of it's own destruction.
Maybe. On the other hand, Google is not really for you. Forget organizing the world's knowledge. I think it's better to think of Google as the world's largest ad-driven scraper site. A lot follows from that:
- you feed sales to large brands with the ability to spend a lot on ads
- you don't feed sales to small sites and index them just because - their willingness to pay for ads becomes a signal of "quality" in this case because people won't generate 200,000 AI content farms and then buy ads for them
- you focus your appeal on users who are also shoppers. All other users are a waste of your resources
- you keep news and fun content just barely clean enough to keep those shoppers who coming back when they want a list of all the movies Kevin Costner has been in.
The last one is becoming harder, since ChatGPT or Claude will give you that list currently with a lot less chaff
