Author Topic: SEO is not dead, but it certainly is diminished  (Read 1320 times)

littleman

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SEO is not dead, but it certainly is diminished
« on: September 04, 2024, 11:37:33 PM »
I've been looking at jobs in the Bay Area and there are a lot if SEO/PPC/Internet Marketing/Social Media jobs that are paying just slightly more than or even equal to fast food work.  It's really sad to see.  I suppose there are a lot of reasons -- the rise of Amazon, the fall of search engines in quality and as reliable sources of organic (free) traffic, over promising for decades, too many people thinking they know what they are doing, lower ROI in PPC and probably many others.  The golden age has been over for a long time now, but this is beyond that.

ergophobe

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Re: SEO is not dead, but it certainly is diminished
« Reply #1 on: September 05, 2024, 02:46:18 AM »
Sorry about the discouraging job search.

The low pay for PPC surprises me. That strikes me as an area where someone with knowledge has immediate positive ROI and the difference between good and bad is large.

The low pay for SEO doesn't. It is very hard to move the needle quickly and cheaply now, barring deep technical issues, and that is what SEOs promised for so long (and delivered into the early 2010s maybe). What I see is SEO firms that do perfunctory keyword research, suggest some change to an H1 here or adding some phrase in the text here. Often the phrases they suggest adding make no sense. And for this they charge a buttload of money.

It reminds me of something a street musician said once. His riff went something like this: "Someone came up to me the other day and said, 'You're pretty good.' I said, 'If I were great, would you be able to tell? Most people can't, but there's a difference and, actually, I'm great.'"

It was a schtick, but it was true - I've seen big Vegas magic shows that didn't wow me like this guy. He was great.

Anyway, I suspect a lot of the issue is that most of the people offering low wages don't know the difference between someone who hardly knows anything and someone who is great, so they don't see why they should pay for great (and fees are typically more an indicator of agency size than agency skill, so they've absorbed that lesson too).

DrCool

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Re: SEO is not dead, but it certainly is diminished
« Reply #2 on: September 10, 2024, 06:44:34 PM »
Earlier this year we pretty much laid off the entire SEO team here and replaced it with a couple guys who are more data/analytics guys and some AI/automation tools. The old team had been around for quite a while but they weren't exactly doing anything innovative or progressive. Most of what they did was rewrite product titles and do some internal linking which is the type of SEO stuff that can easily be automated.

Don't think we have seen any sort of negative repercussions on that yet. In some ways we are big enough and have the market cornered enough that there isn't a lot of competition and we get tons of press (and links) mostly naturally that we don't need to do a lot on that end. Definitely a different SEO landscape than it was even 3 or 4 years ago.

littleman

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Re: SEO is not dead, but it certainly is diminished
« Reply #3 on: September 10, 2024, 11:48:53 PM »
In my job hunting I've observed that there are a lot of jobs out there that want SEO experience, but also want other skills with it, like social media marketing, email marketing, PPC, copy writing or even graphic design.  PPC seems more marketable these days than SEO as a skill.

Adam C

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Re: SEO is not dead, but it certainly is diminished
« Reply #4 on: September 11, 2024, 08:44:06 AM »
Some thoughts I could add here, but more if in the IC area.


littleman

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Re: SEO is not dead, but it certainly is diminished
« Reply #5 on: September 11, 2024, 04:31:41 PM »
>more if in the IC area.

Please do.

Adam C

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Re: SEO is not dead, but it certainly is diminished
« Reply #6 on: September 12, 2024, 01:42:15 PM »
OK