Author Topic: significant increase of Reddit posts in Google search results over the past yr  (Read 2024 times)

rcjordan

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BoL

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Interesting one wrt Yandex's algo leak, they promoted hosts when certain words were in the query iirc, (wiki, reddit) bit of an algo crutch

The overwhelming M.O. would seem to be people looking for other people's opinions, maybe in part trying to ignore the AI/FAQ stuff/guff that normally appears in SERPs.

rcjordan

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> people looking for other people's opinions, maybe in part trying to ignore the AI

Exactly this. I've seen several articles over the past 2-3 month saying that more & more review searches are specifying 'reddit' since G serps have gone to crap with AI.  Here's one from 2023...

https://www.vox.com/technology/23962999/best-product-reviews-shopping-reddit

Black Friday: Why Reddit is such a trusted product review site - Vox

DrCool

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>review searches

I have been looking more and more to reddit for people's opinions on different products. We were recently looking for a new sofa and couldn't find any helpful information on the furniture sites or searches for "best sectional sofa" or anything like that but I looked at Reddit for people's opinions of a couple different brands and found some very good info and first hand experience.

Adam C

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The tools are all showing remarkable visibility growth for Reddit.  Can't help but wonder whether Reddit is the main beneficiary of the HCU update that seemed to take a big slice from a number of domains, who've not been able to recover since.

rcjordan

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perhaps related...

http://th3core.com/talk/traffic/reddit-the-beginning-of-the-end/msg84602/#msg84602


https://abcnews.go.com/Technology/wireStory/reddit-strikes-60-million-deal-allowing-google-train-107461612

Reddit strikes $60M deal allowing Google to train AI models on its posts, unveils IPO plans - ABC News


Also in our thread linked above, there was mention of other media plundering reddit posts and spinning off their own articles.  The extreme tightening of the /r api may have nuked a lot of this massive siphoning.

And twitter's enshitification is probably in the mix somewhere.

rcjordan

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<+>

Oh, and maybe people are finally realizing what we've known for 20+ years.  Forum formats are far superior for reviews (and seo) than post-du-jour sites like FB.

Naaaah! What was I thinking.

Travoli

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>Oh, and maybe people are finally realizing what we've known for 20+ years.  Forum formats are far superior

I don't believe we've discussed Google adding a "Forums" search bar tool (even in the era of AI answers). I've been using it often.

https://www.seroundtable.com/google-search-forums-search-bar-menu-36912.html

rcjordan

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>search

Thanks!  News to me.


> Forum formats are far superior for reviews (and seo) than post-du-jour sites like FB.

I very recently saw this expressed in a tech article.

ergophobe

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I started using Twitter/X within about the last year because I've been doing a lot of reading on exercise physiology and a lot of top researchers and elite coaches posted there. There was one guy in particular I was following and he decided he had had it with X and started a forum and left up a post saying, "If you want to find my, try my forum."

Twitter has basically become a dead zone since. His forum is quite active and has at least 50 members at $5/mo after about 2 weeks. Maybe 100.

Most of them are "forum virgins" and they are all amazed at how much nicer people are on small-community forums than on X.

Travoli

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>Most of them are "forum virgins" and they are all amazed at how much nicer people are on small-community forums than on X.

Between this, Facebook groups full of AI, and the commercialization of Reddit, I wonder if old school forums might actually thrive in the future. Maybe the best model is forums that require a token monthly fee. It'll be interesting to see what happens when Reddit introduces subreddit paywalls. Will some mod teams move to their own forums?

littleman

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X suffers from toxic leadership.  I don't know if it ever had a sustainable model, but Musk is slowly grinding it down to a narrow echo chamber. Advertisers keep running and quality posters keep leaving.  If an easy to use alternative had enough momentum I think X would be a shell in one year.

I don't think the paywall is going to work with Reddit.  People know they are the product there and they are not going to want to pay when they are essentially paying to talk to each other.  The exceptions may be porn and subs dealing with making money, but those will only work if they partner with the creators -- porn being the larger earning potential of the two.  I don't think they'll do that though.

Trav, that will be interesting to see.  It's kind of like the potential for the return of the mom and pop stores after the Big Box stores closed them down and then Amazon closes the Big Box places -- but it may happen faster.  It's a lot easier to open a niche site than it is to stock a brick and mortar.


ergophobe

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>> Maybe the best model is forums that require a token monthly fee

The exercise and nutrition spaces are full of trolls and charlatans. The person in question (Alan Couzens) said he was tired of wading through trolls and figured none of them would pay $5/month. He also made the call to run it on Discourse which requires a pretty powerful Google whatever instance (already had to bump up and the forum gets maybe a 15-25 posts a day).

Of course, there is this :-)
https://th3core.com/talk/marketing/travoli's-prediction-of-'everything-will-be-subscription'/

I do get weary of subscriptions and I don't know whether I will pay long-term for that forum. I mostly wanted to make sure he had a successful launch. I do a similar thing with some people on Patreon where I'll do a year or maybe two.

The problem for me is that there are maybe 40 people/teams on Substack or doing podcasts or whatever that I think deserve $5 or $10/month for what they have given me. But at an average of $7.50/mo, that's $300/month.

Or put another way, are 2-3 Substacks per month (typical min price is about $7) worth more than the WSJ ($4/week) or NYT ($25/four weeks) or, for that matter, Netflix?

Travoli

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This is the era of Twitch, Youtube, Netflix, and OnlyFans subscriptions. Young users are used to $5-$10/month subscriptions to their favorite creators and content.

ergo's Substack comment got me thinking about Kevin Kelly's "1000 true fans" post:
https://kk.org/thetechnium/1000-true-fans/

Also:

"Millions of profitable niches - 1,000 True Fans 2.0"
https://tim.blog/2024/01/30/read-write-own-chris-dixon/