That's wrong in so many ways. I went to Botswana years ago and the DO have huge elephant problem, huge. The only ones licensed to kill elephants are the government and they will come and take care of a problem.
You don't shot elephants at night - they're pretty damn easy to spot in daylight. What Parsons did was poaching.
Personally I also dislike the use of hungry Africans fighting for meat as an ad. Could have spent that money a lot wiser and gotten a lot of positive attention.
That video will (hopefully) hit him like a boomerang.
