"Toy [noun]: A technological product which is simple and fun to use, and which may be criticized by some people as being weak and not suitable for serious work."
(BTW, this is closely related to
Ugly Sells.)
"On the other end of the spectrum we have 'enterprise products.' While toys take pride in how small, fun, and cool they are, enterprise products take pride in how big and serious they are."
http://blog.garlicsim.org/post/1495459004/technology-principle-the-toy-will-win