Author Topic: any correlation disposable income and gud speeling? (Read 6589 times)

Gurtie · « **on:** January 16, 2012, 04:42:25 PM »

I suspect not, but has anyone seen any stats on whether people who buy higher cost products (and therefore would tend to have a higher disposable income and theoretically tend to be better educated) will tend to make fewer spelling errors?

Put another way - lots of visits via misspelled keywords - conversion rate on these appears lower than average conversion rate. There are many other misspellings I could target very easily, but they may not be the low hanging fruit they appear if they're not going to convert.

I know its all generalities, but does anyone have several years of accumulated data squirreled away?

Zwart · « **Reply #1 on:** January 16, 2012, 05:08:10 PM »

Oooooh.

[goes off to inject a couple of posh keywords]

grnidone · « **Reply #2 on:** January 16, 2012, 06:07:11 PM »

What is the product category?

Is it because of the higher disposable income or is it because people study higher cost products before buying them? I'm thinking large electronics and/ jewelry type stuff...

Just wondering..

littleman · « **Reply #3 on:** January 16, 2012, 07:48:11 PM »

Just anecdotal, but I'd say yes from what I've seen. But an interesting related question: Is there any correlation disposable income and spending habits? IMO there doesn't seem to be.

Gurtie · « **Reply #4 on:** January 16, 2012, 08:50:22 PM »

>> correlation

well, its a huge assumption admittedly. People might spend more on a product because they're willing to pay for quality, despite having not much disposable income, or because its the only one they really like, or [insert reason here].

its also a small sample size. But enough of a pattern to start me wondering if anyone has some proper research to suggest possible reasons.

dougs · « **Reply #5 on:** January 16, 2012, 08:58:04 PM »

Clever people spell badly as their bran woks fasta tha ther hans

Dog

Gurtie · « **Reply #6 on:** January 17, 2012, 09:17:39 AM »

oh they don't need to be clever, just rich

Brad · « **Reply #7 on:** January 17, 2012, 12:17:32 PM »

The Rich have 'people' to spell for them.

Rupert · « **Reply #8 on:** January 17, 2012, 04:34:13 PM »

So, if you target bad spelling keywords with a different page...

they will probably respond to different stimulous. I guess the key is the point already made, why are people miss spelling?

Lazy/too fast/stupid/never learnt/text speak.

I am sure there are some profiles, which will fit the phrases searched for but it might get more complex than it is worth bothering with, depending on the product.

Not sure if it is entirely relevant, but I removed a "cheaper" item for sale a couple of years back, because the type of customer it attracted kept sending them back. I never really got to the bottom of why, it was simpler to just remove it, but there was nothing wrong with the product, it was good at the price.

rcjordan · « **Reply #9 on:** January 17, 2012, 04:58:50 PM »

>Just anecdotal, but I'd say yes from what I've seen.

Agree.

>But an interesting related question: Is there any correlation disposable income and spending habits? IMO there doesn't seem to be.

I've read somewhere that the "mix" of products and services changes significantly, which makes sense. Needs & wants are basically layered. We tend to take care of fundamentals first, then move into the next layer of what we want ...and it is there that our personal preferences, biases, and values start to really kick in.

Back at Wmw someone once asked "What is your $ limit for an impulse buy?" I thought it was a great question and very thought-provoking. I also noticed a rough correlation between disposable income (as declared in the thread or gleaned from their history) and their limit ...again, more than reasonable to assume but very unscientific. BTW, answers ranged from a few dollars to $200 as I recall.

related:
What I HAVE seen documented lately, though, is a decrease in spending with age. This is giving some concern to US economists since our population is aging yet our economy is consumption-driven.

grnidone · « **Reply #10 on:** January 17, 2012, 08:10:41 PM »

>What I HAVE seen documented lately, though, is a decrease in spending with age.

Is that because you've already purchased everything you need? I say that because I have a hell of a time trying to figure out what to get for Mom and Dad for Christmas...they already have everything.

rcjordan · « **Reply #11 on:** January 17, 2012, 08:22:49 PM »

>Is that because you've already purchased everything you need?

Yeah. As I recall, the studies pointed to the "Household" category as an example. Homes are typically finished, furnished, and decorated. Not to mention that the normal wear-and-tear of raising a family has peaked. Appliances don't need replacing as often, etc.

<added>
See this report

http://www.hsdent.com/The_Dent_Methods#Predictable Spending Patterns

Gurtie · « **Reply #12 on:** January 17, 2012, 08:53:50 PM »

what does happen as well is as people retire they tend to buy big ticket items which will 'see them out' - so the retirement pot pays for a new car, new TV, redecorating the home and a decent holiday. After that they seem to stop for 20 years, and then start to feel that they may as well spend whatever's left in the bank. At least that seems to have been the uk pattern for the last few years.

i wonder whether the Dent graph will change as more adult children live at home for longer. Presumably it will....

rcjordan · « **Reply #13 on:** January 17, 2012, 09:16:04 PM »

Get used to living with Mom and Dad

http://www.salon.com/2012/01/16/get_used_to_living_with_mom_and_dad/singleton/

I see references to 'bailing out your adult children' frequently listed as elder problems in financial management articles, Gurtie, so it has had some impact.

4Eyes · « **Reply #14 on:** January 17, 2012, 09:45:59 PM »

Quote

why are people miss spelling?

I am torn between the urge to ridicule and verbally abuse those who make mistakes in grammar and spelling, and the urge to do the same to those who..... well.. give in to the first urge.

Intellectually, I accept that spelling and grammar are just artificial constructs - many of which post date the 'so-called' mistakes - and that as long as effective communication takes place, all is well. Emotionally, I react to spelling and grammar mistakes really badly *

Clearly education improves spelling and grammar, and a better eduction tends to go with wealthy parents. Exceptions abound, but I think you would not lose money backing the premise that high disposable income goes with better spelling.

* but not as badly as I react to poor communication - perfect grammar and spelling does not always coincide with 'getting the message across'

The Core

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Author Topic: any correlation disposable income and gud speeling? (Read 6589 times)

Gurtie

any correlation disposable income and gud speeling?

Zwart

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grnidone

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littleman

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Gurtie

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dougs

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Gurtie

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Brad

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Rupert

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rcjordan

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Gurtie

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rcjordan

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4Eyes

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