Author Topic: 41 percent of respondents aged 18 to 29 reported using adblock (Read 4984 times)

rcjordan · « **on:** April 02, 2015, 02:29:21 AM »

http://www.campaignlive.com/article/ad-blockers-gain-ground-consumers-say-enough/1326412

Rooftop · « **Reply #1 on:** April 02, 2015, 05:40:40 PM »

I don't agree with the initial assertion in that article that it is driven by privacy. What they say later is more accurate, it is driven by irritation.

Research we have done suggests that Youtube has been one of the biggest drivers. The problem i that people then switch to a system that blocks almost everyone by default - screwing everyone who wants to play nice.

Travoli · « **Reply #2 on:** October 06, 2015, 06:33:05 PM »

http://www.nytimes.com/interactive/2015/10/01/business/cost-of-mobile-ads.html?_r=0?utm_source=moz_top_10&utm_medium=email&utm_campaign=moztop10

The Cost of Mobile Ads on 50 News Websites

Example - L.A. Times
Without ad blocker - 178 files, 6.2 megabytes, 12 seconds
With ad blocker - 20 files, 1.7 megabytes, 3 seconds

Boston.com is much worse.

The Core

News:

Author Topic: 41 percent of respondents aged 18 to 29 reported using adblock (Read 4984 times)

rcjordan

41 percent of respondents aged 18 to 29 reported using adblock

Rooftop

Re: 41 percent of respondents aged 18 to 29 reported using adblock

Travoli

Re: 41 percent of respondents aged 18 to 29 reported using adblock