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Traffic / Call Tracking vs Local Search NAP
« on: November 07, 2017, 07:29:37 PM »
With the increase in mobile searches my company is seeing an increased number of call conversions rather than online transactions, and the need to track that becomes more pressing.
We can use trackable phone numbers, but as soon as those become prominent on the website it comes into conflict with the Local Search recommendations to have the same number on the website as you have across all of your citation listings. But if it's the same as all your citation listings it doesn't track anything meaningful.
It seems like the solution a few years ago was using javascript to change out the number on the site to something trackable. However, now that Google renders javascript, will that still work? Are the better ways to track phone conversions across different marketing channels?
We can use trackable phone numbers, but as soon as those become prominent on the website it comes into conflict with the Local Search recommendations to have the same number on the website as you have across all of your citation listings. But if it's the same as all your citation listings it doesn't track anything meaningful.
It seems like the solution a few years ago was using javascript to change out the number on the site to something trackable. However, now that Google renders javascript, will that still work? Are the better ways to track phone conversions across different marketing channels?
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Monetization / Ad Blocker Alternative From Google?
« on: June 04, 2017, 07:30:09 PM »
http://adage.com/article/digital/official-google-chrome-ad-blocker/309238
Could be an interesting way to find a middle ground.
Could be an interesting way to find a middle ground.
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Hardware & Technology / Computer Skill Levels aka You Are Not The User.
« on: December 07, 2016, 10:57:53 PM »
5% of the Adult Population can solve "You want to know what percentage of the emails sent by John Smith last month were about sustainability."
https://www.nngroup.com/articles/computer-skill-levels/
https://www.nngroup.com/articles/computer-skill-levels/
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Traffic / New Campaign Groups in Ad Words
« on: September 13, 2016, 07:56:11 PM »
http://searchengineland.com/google-adwords-campaign-groups-live-258253
Easy, and graphically nice.
I just wish you could put a campaign into more than one campaign group.
Easy, and graphically nice.
I just wish you could put a campaign into more than one campaign group.
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Marketing / Paid Search Management Tool recommendations?
« on: January 28, 2016, 11:22:00 PM »
We've just started up a shiny new in-house paid search team and are debating tools to help us manage a small number (under 20) of mostly small AdWords and Bing campaigns. We don't have a big budget, but the powers that be seem open to investing in something good. Anyone have recommendations for tools that they really like?
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Traffic / AdWords product listings for small shops?
« on: December 28, 2015, 08:40:15 PM »
Paid product listings are so eye-catching on Google searches, but it seems like I usually see only the big retailers in that space.
Any opinions on how worthwhile it would be for a small shop in a niche market to try to keep a Merchant Center updated and get in on that action?
Any opinions on how worthwhile it would be for a small shop in a niche market to try to keep a Merchant Center updated and get in on that action?
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