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Monetization / Are Google slowly killing Adsense?
« on: June 13, 2012, 12:13:58 AM »
I don't know about anyone else here, but my Adsense is now about 25% of what it was about 2 years ago.
I look at my Adsense stats, and then look at updates like the Panda variations, not least the algorithmic ranking hit planned delivered to sites who carry "ads above the fold" - and then note that the major media publishers have their Adsense in some of the weirdest "below the fold" places.
And I'm left wondering - is Google in the long-term planning to go the way of Omniture with Adsense - ie, big corporate accounts only worth considering?
A few years ago, my having my Adsense account cancelled might have actually hurt Google. Now I can see Google can easily get rid of people like me without batting an eyelid, so long as newspapers effectively give away their content for pennies now using Adsense.
Isn't it the case that Google, overall, are seriously looking to kill their original webmasters who built up Adsense into what it is now? After all, surely holding those corporate contracts is all that matters? And, newspapers, not knowing their own value, see online revenue as just a bonus income?
Am I simply becoming jaded by thinking that Adsense could switch to corporate accounts only tomorrow, and Google wouldn't bat an eyelid?
I look at my Adsense stats, and then look at updates like the Panda variations, not least the algorithmic ranking hit planned delivered to sites who carry "ads above the fold" - and then note that the major media publishers have their Adsense in some of the weirdest "below the fold" places.
And I'm left wondering - is Google in the long-term planning to go the way of Omniture with Adsense - ie, big corporate accounts only worth considering?
A few years ago, my having my Adsense account cancelled might have actually hurt Google. Now I can see Google can easily get rid of people like me without batting an eyelid, so long as newspapers effectively give away their content for pennies now using Adsense.
Isn't it the case that Google, overall, are seriously looking to kill their original webmasters who built up Adsense into what it is now? After all, surely holding those corporate contracts is all that matters? And, newspapers, not knowing their own value, see online revenue as just a bonus income?
Am I simply becoming jaded by thinking that Adsense could switch to corporate accounts only tomorrow, and Google wouldn't bat an eyelid?
