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Author Topic: google-mobilegeddon  (Read 7920 times)

Mackin USA

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google-mobilegeddon
« on: April 22, 2015, 11:58:13 AM »
Have your clients experienced any major shift in traffic ??

OR is this more like Y2K  ???
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Mr. Mackin

rcjordan

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Re: google-mobilegeddon
« Reply #1 on: April 22, 2015, 12:42:21 PM »
LOTTA headlines on this but no concrete answers yet.  Smells like Y2k to me.
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Gurtie

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Re: google-mobilegeddon
« Reply #2 on: April 22, 2015, 01:14:14 PM »
well, in the mobile serps which impact my clients I would say 95% of the first 50 or sites in each one are marked mobile friendly.

So when it rolls out here (no evidence yet) I would expect not much change.... although I have tried to not ask if this is really a big deal too loudly in public as everone is warning how massive it is...

But today we have emails coming out of our kazoos from clients wanting to know how they've been impacted. Which at least makes for a nice easy answer right now.  Would be good to hear if anyone who has definately been updated is seeing much change.

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Drastic

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Re: google-mobilegeddon
« Reply #3 on: April 22, 2015, 01:34:25 PM »
Too early to say, but little to no difference here so far.
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Rumbas

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Re: google-mobilegeddon
« Reply #4 on: April 22, 2015, 01:46:06 PM »
Nothing in our neck of the woods. Zip. Nada.
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ergophobe

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Re: google-mobilegeddon
« Reply #5 on: April 22, 2015, 03:41:03 PM »
Small site and small data set, mobile sessions actually doubled (1000 to 2000) for April 19 and 20, and then came back down to long-term normal (1000) for April 21.

Google has said it will take a while to roll out. I'm guessing that with everyone scrambling to fix, they will apply the filter only after the first crawl that takes place after April 21. That said, Google crawls an average of 400 pages per day on that site which is pretty much the entirety of it, so if it's going to happen, it should happen soon.
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Gurtie

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Re: google-mobilegeddon
« Reply #6 on: April 22, 2015, 08:38:11 PM »
we do have a client who has had to delay launch of their mobile site as their devs have hit a snag, so we should be able to get quite an accurate picture of what happens to not mobile friendly, then what happens when you make responsive.

For them, visits yesterday were down by about 8% on an average Tuesday, which appears to be all driven by a 20% drop in mobile traffic. Which sounds meaningful, but the figures were down by almost exactly the same amount on Monday.

I do wonder how much of their mobile traffic is brand, and how vigilant Google will be about demoting the brand site for obvious brand queries (like location searches) - this site is both retail brand and factory visit site - so it could make a big difference to figures. I think once we have a weeks data I'll try and do some analysis of location/device/landing page, but so far I'm still not sure we're seeing an impact, let alone able to look at what it is!
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buckworks

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Re: google-mobilegeddon
« Reply #7 on: April 22, 2015, 09:04:13 PM »
With a few small exceptions, my client's sites and my own were already mobile friendly. We're not detecting any SERP changes yet.

>> Smells like Y2k

Y2K's lesson: People who solve problems before they happen seldom get the credit they deserve.
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Adam C

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Re: google-mobilegeddon
« Reply #8 on: April 23, 2015, 11:54:52 AM »
Tin foil hat time:

April 21st was a smokescreen.  The update happened some time ago, which is why nobody is seeing anything other than normal flux.

Its been out in some parts of the world for some time (some weeks at least, probably longer), and still not out in others.

Half baked theory based on the data I have available.
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Adam C

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Re: google-mobilegeddon
« Reply #9 on: April 24, 2015, 08:32:39 AM »
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Rooftop

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Re: google-mobilegeddon
« Reply #10 on: April 25, 2015, 08:37:25 AM »
We checked mobile organic traffic across 10 fairly significant domains yesterday. 4 were mobile friendly, 6 not.  We didn't factor for branded search, which is meant to dodge the update, but really no discernable change yet.

Didn't they originally say it would take about a week to roll out though?
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Gurtie

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Re: google-mobilegeddon
« Reply #11 on: April 25, 2015, 09:20:03 AM »
I'm still not seeing anything I would call significant - posssibly (perhaps, who knows) a 15% drop on that one specifically non mobile friendly site I work on, but considering all their big competitors are very solidly mobile friendly you would expect a bigger impact iff it had rolled out fully. Perhaps datacentres are mid change still -

http://searchengineland.com/google-confirms-mobile-friendly-algorithm-roll-out-completely-live-in-some-data-centers-219696
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Adam C

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Re: google-mobilegeddon
« Reply #12 on: April 25, 2015, 09:26:09 PM »
Movement on 23rd in some of the data I watch.  Almost nothing beforehand (from the "official" 21st launch at least)
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Brad

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Re: google-mobilegeddon
« Reply #13 on: August 05, 2015, 05:21:16 PM »
Seen and Heard: I talked to the editor of our local little 135 year old daily newspaper. He said he used to rank with the big papers on searches with his keywords on Google.  Now his rankings and traffic have tanked and he suspects it is because his newspaper site is not mobile friendly.

PS.

He still publishes it with MS Frontpage.
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Rumbas

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Re: google-mobilegeddon
« Reply #14 on: August 06, 2015, 08:24:28 AM »
>suspects it is because his newspaper site is not mobile friendly

I kind of doubt that. Not being mobile friendly should not affect desktop searches/rankings imo.

I might be wrong tho.
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