Author Topic: How to Pitch Anything...or How to write for a web site. (Read 3907 times)

grnidone · « **on:** July 25, 2012, 04:53:59 PM »

I like this article because it takes something that is kind of a pain in the butt and puts it into 3 easy steps. This is a great thing to show clients who want to pontificate on their web sites about their products.

Essentially, this is how to write copy for a web site.

http://www.forbes.com/sites/carminegallo/2012/07/17/how-to-pitch-anything-in-15-seconds/

4Eyes · « **Reply #1 on:** July 25, 2012, 09:02:43 PM »

Overall it is a useful breakdown - with one embarrassing error right at the start (IMO, of course, but bear with me here).

The 'great example' he uses is:

Quote

4G is a mobile broadband technology that will change the way your department communicates, collaborates, and operates.

No No No!!!!!

Quote

4G is a mobile broadband technology that will IMPROVE the way your department communicates, collaborates, and operates.

'change' is irrelevant - 'improve' is a benefit.

It may sound like I am being Mr Picky here, but if this were a headline on a website sales letter, he would be losing some conversions with 'change' instead of 'improve'.

ergophobe · « **Reply #2 on:** July 27, 2012, 03:47:42 PM »

Quote from: 4Eyes on July 25, 2012, 09:02:43 PM

It may sound like I am being Mr Picky here

No, it doesn't. I think you're spot on. One of the most important aspects, especially for a headline or short copy, is to think of the *potential* impact of every word (potential because different people will be impacted in different ways). Sometimes a small change can change the entire tone, and sometimes that's an improvement and sometimes it isn't ;-)

The Core

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Author Topic: How to Pitch Anything...or How to write for a web site. (Read 3907 times)

grnidone

How to Pitch Anything...or How to write for a web site.

4Eyes

Re: How to Pitch Anything...or How to write for a web site.

ergophobe

Re: How to Pitch Anything...or How to write for a web site.