The Biggest iPad Subsidy Of All: Softbank Gives It Away. What’s Behind It?
Softbank in Japan is preparing to launch a deal that offers users a 16GB iPad for free. That means Softbank joins Orange, T-Mobile and Three in the UK, and Orange France, in offering the device at a discount.
Called “iPad for Everybody,” the Softbank promotion gives away a 16GB iPad if the user signs up to a 25-month contract for ¥4725 ($56; £36) per month.
On one hand this looks like the kind of deal that will encourage buyers who don’t have the funds or inclination to fork out an upfront payment for a device.
But there could be more behind it. It’s interesting to note that Apple’s iPads are making discounted appearances first in those markets where the company is looking to extend its iAd service.
That's about $1400 for an iPad. Yikes.
