Author Topic: Online platforms and digital advertising market study  (Read 1512 times)

BoL

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Online platforms and digital advertising market study
« on: July 01, 2020, 12:25:57 PM »
Lengthy read but may be of interest

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1 July 2020: We have published the final report of our market study into online platforms and digital advertising. We have found that competition is not working well in these markets, leading to substantial harm for consumers and society as a whole.

We recommend that the government passes legislation to establish a new pro-competition regulatory regime.

https://www.gov.uk/cma-cases/online-platforms-and-digital-advertising-market-study

One random quote from the report

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Google explained that removing all Wikipedia results from the Google Search results would cause Google’s Information Satisfaction number to drop by 0.6 points.

Looks like people put a lot of trust in wikipedia.

BoL

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Re: Online platforms and digital advertising market study
« Reply #1 on: July 01, 2020, 01:06:42 PM »
Lots in there but one thing that caught my eye

Google's index is roughly 500-600 billion documents

Bing's is 100-200 billion.

BoL

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Re: Online platforms and digital advertising market study
« Reply #2 on: July 02, 2020, 10:03:23 AM »
Im summary

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The CMA has proposed that within the new regime a ‘Digital Markets Unit’ should have the ability to:

    enforce a code of conduct to ensure that platforms with a position of market power, like Google and Facebook, do not engage in exploitative or exclusionary practices, or practices likely to reduce trust and transparency, and to impose fines if necessary.

    order Google to open up its click and query data to rival search engines to allow them to improve their algorithms so they can properly compete. This would be designed in a way that does not involve the transfer of personal data to avoid privacy concerns.

    order Facebook to increase its interoperability with competing social media platforms. Platforms would need to secure consumer consent for the use of any of their data.

    restrict Google’s ability to secure its place as the default search engine on mobile devices and browsers in order to introduce more choice for users.

    order Facebook to give consumers a choice over whether to receive personalised advertising.

    introduce a “fairness-by-design” duty on the platforms to ensure that they are making it as easy as possible for users to make meaningful choices.

    order the separation of platforms where necessary to ensure healthy competition.

https://www.gov.uk/government/news/new-regime-needed-to-take-on-tech-giants

martinibuster

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Re: Online platforms and digital advertising market study
« Reply #3 on: July 02, 2020, 11:48:06 AM »
>>>>> order Google to open up its click and query data to rival search engines

What happens when you get a bunch of out of touch politicians who know nothing about the Internet writing the laws.

gm66

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Re: Online platforms and digital advertising market study
« Reply #4 on: July 03, 2020, 11:40:39 AM »
>>>>> order Google to open up its click and query data to rival search engines

What happens when you get a bunch of out of touch politicians who know nothing about the Internet writing the laws.

Too right! We need a Ministry of Digital staffed by professionals, as we do for computer crime. The guys that arrested me didn't even know what port Telnet was on.
Civilisation is a race between disaster and education ...

BoL

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Re: Online platforms and digital advertising market study
« Reply #5 on: July 04, 2020, 01:28:00 PM »
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What happens when you get a bunch of out of touch politicians who know nothing about the Internet writing the laws.

Privacy implications aside, what are your thoughts on it?

Mojeek was one of the parties asked their opinion and we said we don't believe it necessary for Google to share that kind of data. Nonetheless it would be useful for things like autocorrect.