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Author Topic: Orwellian scenario  (Read 3782 times)

rcjordan

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Orwellian scenario
« on: June 08, 2013, 11:07:58 AM »
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Chunkford

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Re: Orwellian scenario
« Reply #1 on: June 08, 2013, 02:12:44 PM »
Most people are too dumb or just really don't care to understand what the repercussion are. After all, they're getting some really go deals to save them money...

I like how Tesco's are playing nice and are tackling obesity. Kudos in the public eye and it will give them a reason why when articles like these become more main stream...
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Mackin USA

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1984 sales way UP
« Reply #2 on: June 10, 2013, 09:40:31 PM »
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Mr. Mackin

IrishWonder

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Re: 1984 sales way UP
« Reply #3 on: June 11, 2013, 12:00:15 AM »
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Gurtie

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Re: Orwellian scenario
« Reply #4 on: June 11, 2013, 06:53:28 PM »
there's a great Ben Elton one as well..... Blind Faith - less insightful but funnier if you know anyone who uses the word 'disrespect'

>> Tesco

ah, whatever. I don't sign up for much but I do have a clubcard.  I figure if I shop online at waitrose what does my clubcard store that my online account doesn't? The only real difference is a higher class of spam from waitrose 'valued partners'

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I, Brian

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Re: Orwellian scenario
« Reply #5 on: June 12, 2013, 09:09:58 AM »
Quote from: rcjordan on June 08, 2013, 11:07:58 AM
So what part of "Orwellian" didn't TESCO shoppers understand?

http://www.rawstory.com/rs/2013/06/08/how-supermarkets-get-your-data-and-what-they-do-with-it/

There's nothing new in this story, except the suggestion that getting loyalty vouchers is "Orwellian".

"Orwellian" is about controlling how people think - not about giving them discounts.

Despite shopping at Tescos for years, I've never been sent personalised offers, just generic Clubcard vouchers.

Maybe they already know I'm trouble. :)
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Gurtie

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Re: Orwellian scenario
« Reply #6 on: June 12, 2013, 08:14:38 PM »
ah see I find Tesco interesting because their vouchers/offers for me are astoundingly accurate. 99% of them are either things we do buy but haven't for a while, or very well targeted offers for new products. Then the other 1% are so stupid it defies belief.

If Tesco were the FBI I would be scared.


online behavioral marketing works really well. I wonder if .gov have a little ad out there optimised for clicks from people with behaviour they're interested in? Much easier to get an ad network to do the number crunching surely?
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IrishWonder

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Re: Orwellian scenario
« Reply #7 on: June 13, 2013, 02:01:29 PM »
Quote
ah see I find Tesco interesting because their vouchers/offers for me are astoundingly accurate. 99% of them are either things we do buy but haven't for a while, or very well targeted offers for new products. Then the other 1% are so stupid it defies belief.
The 1% is actually to put you off guard so you don't start thinking everything they sent you is eerily accurate.
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