The Core

I'm helping with a freelance writing project, in which articles evaluate products from third-party websites. Each product has its own subheading and section, with direct links to the third-party products in the headings.

ie,

1. Google

Some text all about Google!


I find this odd. From an old-skool perspective, I want to push on a standard document structure, ie, where subheadings are just subheadings in a h tag.

Additionally, I'd rather list references to subheadings on a page using a name properties, like might be found on Wikipedia page, where the opening of the page lists subheadings by links which a user can quickly click through to.

However, is this just me being old-fashioned? Is there really going to be SEO value in adding links to subheadings? Or is there more SEO value in following the old document strategy? Or is it the case that neither really matters any more, because of the rise in semantics and user tracking?

Would just like to get some second opinions on this.

I link out lots when I can.

One I’m trying out is a table of contents with kw anchor links to get the extra snippets.

No results yet but others report good results.

>>>The h tag is deemed more important so could it be more valuable?

I doubt it. Most CMS's abuse heading tags out of the box. Giving H more importance would screw Google's relevance. At some point in time, probably many years ago, I'm certain Google stopped giving them extra importance.

I still use them in the appropriate manner to give a document structure. And if properly used, in my experience, it still gives value.

But dropping keywords in there on a page of content that has the wrong user intent focus is going to die on page three of the SERPs. The supporting content is VERY important.