Try this. Type "church," "Old Testament" or even "friend" into Google, and the Web site of the LDS church, the Mormons, pops up near the top of the list.

In the age of the Internet, the Church of Jesus Christ of Latter-day Saints has found a way to dominate what is arguably today's most important information source: the search engine.

http://www.washingtonpost.com/lifestyle/style/mormons-using-the-web-to-control-their-own-image/2011/08/11/gIQA1J6BMJ_story.html
http://blog.compete.com/2011/09/16/the-seo-book-of-mormon/

Hat-tip - one of Aaron's tweets.

good for them, im sure there's a pun about 'doing no evil' in there somewhere.

The Mormons are extremely organized, and technologically and politically savvy.  They are a force in US politics.

Almost a year old article on their SEO:

http://www.distilled.net/blog/seo/breaking-down-the-mormon-seo-strategy/

<added>
Earlier video of interview that started the interest in their seo tactics
http://www.youtube.com/watch?v=BrJTZDvDgps