I have to tell you, when you can be different, do it.  This small company is taking on the giant Gillette in an Internet campaign that is f*cking brilliant.  They opened last week.  And the premise is simple:  a subscription service for razors.

Here's the site, and the commercial:  http://www.dollarshaveclub.com/

saw this on Thursday.  Brilliant.  Solving a problem I didn't know existed.  Great idea and great packaging.

Also, a good story on Business Week

http://www.businessweek.com/articles/2012-03-08/lazy-men-the-next-frontier-in-online-retail

It's a good ad for sure. Hopefully more of these sites will spring up and put pressure on the big boys so that I don't have to pay £500 per razor or whatever ridiculous price Gillette currently charge.

I hadn't seen the ad, but discovered the campaign from another source earlier today (we're so a little bit of work in this space ATM).  
Have been seeing quite a bit written about subscription commerce being on the rise as well.  

QuoteI'd sign up in a heartbeat if they launched over here

My friend Axel in Germany was interested as well.  I sent an email asking if they do international orders.