Seeing some unexpected results today.  Searching around I see Dave Naylor is reporting similar http://www.davidnaylor.co.uk/seo-2012.html 
This also ties in with something I read (blogstorm maybe?) whilst I was away.

All change then!

similar examples here from earlier in the week

http://www.seoptimise.com/blog/2012/02/big-google-uk-algorithm-change-for-local.html

Seems like a good thing, if you want to target a specific place.

From the searchers POV I hope their geotargetting is up to scratch. My IP's "location" is about 30 miles away.

yes i can see how they can home in closer, and always thought the ping/delay/triangulation/traceroute thing was quite clever. not sure if they can triangulate when everywhere to the west of me is water! maybe they can.

...having re-checked they do have my correct location.

I see their location changing option doesn't seem to return any cookie data with the change. Perhaps it is stored server-side (being associated with the cookie)

Quote
and yet they think I am in a London town about 7 miles away!

I'm at the top of Scotland, but Google routinely thinks I'm hundreds of miles away in Glasgow, Edinburgh - or even Belfast.

I have a right to be cynical about local.

Quote from: Rooftop on March 09, 2012, 02:18:58 PM
Seeing some unexpected results today.  Searching around I see Dave Naylor is reporting similar http://www.davidnaylor.co.uk/seo-2012.html 
This also ties in with something I read (blogstorm maybe?) whilst I was away.

All change then!

Also, why does he presume Google will not track him with chrome? Whatever chrome says it does, surely it was only created by Google to tie-in user data?