Email database management software recommendations??

Started by hungrygoose, July 12, 2012, 08:13:57 AM

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hungrygoose

It's cheap. I bought 3m a few months ago and had very good results. The data does need cleaned as there are a lot of dead or weird numbers in it.
This data is useless for normal email marketing but for a previous offer similar to what we are now offering, we had fantastic results.

BoL

It'd be interesting to know how you're cleaning them, if you think it warrants a new thread.

JasonD

Re BoL's point on cleaning.

Are you aware of the inbox ratio difference when the list is clean versus dirty?

If the SenderScore is between 40 - 49% then you will inbox at around 6.7%

whereas if the SenderScore is between 90 - 100% then you will inbox at around 99.4%

There may be a project coming soon that makes sure your ratio is in the 90s + and also gets a much higher overall convrerstion ratio

So higher conversions on a much higher inbox ratio is a win all round ;)

hungrygoose

Cleaning in 2 ways.  There are a load of weird tld so I removed them. Must be a few hundred thousand..  Then I use http://www.glocksoft.com/email-verifier/ just to see if the email address is active... I can't do too many at a time because my ip gets banned, and it doesn't give me any gmail stats so I just send and pray to gmail.  It basically just takes out the hotmails/yahoo and a few others who return "mail undeliverable" but without sending an email.

Is there a better way??


I havent tested inbox ratio, my main concern is getting into IP or banned domain terrortories because 10-15%+ emails are to dead addresses.  I know hitting inbox is key to massive conversions but to be honest, right now the aim is to find a few clean streets to send a survey team.


Although I have 10m I'm only sending 5-20k ish per time for now until we have more infrastructure in place.

dougs

How to do it:)

Get 10K clean ones and put on dedicated ip then send from nice domain and site with interesting email
Take rubbish ones and send from lots of shared ip's to a different domain
Remove all bounces
Now have semi clean list
Run semi clean list on different shared ip's
Remove all spam reports etc
Now you have an almost clean list

Drop 1K lost into the clean dedicated pot

Keep going as the clean list gets better you can add more to new send

Takes time, money and friendly email companies

Doug

JasonD

> 10 million

> load of weird tld

this isn't the cleanest or highest quality list you've bought is it?

hungrygoose

Thanks doug.

Jason, some of the data is from phone leads. When that's the case they put phonenumber@leadgencompany.com. Clean there should be around 6-7m if I apply the current rate to the whole list. But like I've said I've had very good success previously offering a similar product with limited appeal.