So what part of "Orwellian" didn't TESCO shoppers understand?

http://www.rawstory.com/rs/2013/06/08/how-supermarkets-get-your-data-and-what-they-do-with-it/

Most people are too dumb or just really don't care to understand what the repercussion are. After all, they're getting some really go deals to save them money...

I like how Tesco's are playing nice and are tackling obesity. Kudos in the public eye and it will give them a reason why when articles like these become more main stream...

http://washingtonexaminer.com/sales-of-orwells-1984-up-69-percent-on-amazon-list/article/2531503

Quote from: Mackin USA on June 10, 2013, 09:40:31 PM
http://washingtonexaminer.com/sales-of-orwells-1984-up-69-percent-on-amazon-list/article/2531503

This should be too I guess http://www.amazon.com/Digital-Fortress-Thriller-Dan-Brown/dp/0312944926/

there's a great Ben Elton one as well..... Blind Faith - less insightful but funnier if you know anyone who uses the word 'disrespect'

>> Tesco

ah, whatever. I don't sign up for much but I do have a clubcard.  I figure if I shop online at waitrose what does my clubcard store that my online account doesn't? The only real difference is a higher class of spam from waitrose 'valued partners'

Quote from: rcjordan on June 08, 2013, 11:07:58 AM
So what part of "Orwellian" didn't TESCO shoppers understand?

http://www.rawstory.com/rs/2013/06/08/how-supermarkets-get-your-data-and-what-they-do-with-it/

There's nothing new in this story, except the suggestion that getting loyalty vouchers is "Orwellian".

"Orwellian" is about controlling how people think - not about giving them discounts.

Despite shopping at Tescos for years, I've never been sent personalised offers, just generic Clubcard vouchers.

Maybe they already know I'm trouble.

ah see I find Tesco interesting because their vouchers/offers for me are astoundingly accurate. 99% of them are either things we do buy but haven't for a while, or very well targeted offers for new products. Then the other 1% are so stupid it defies belief.

If Tesco were the FBI I would be scared.


online behavioral marketing works really well. I wonder if .gov have a little ad out there optimised for clicks from people with behaviour they're interested in? Much easier to get an ad network to do the number crunching surely?

Quoteah see I find Tesco interesting because their vouchers/offers for me are astoundingly accurate. 99% of them are either things we do buy but haven't for a while, or very well targeted offers for new products. Then the other 1% are so stupid it defies belief.

The 1% is actually to put you off guard so you don't start thinking everything they sent you is eerily accurate.