Yahoo's Comeback Is All Smoke and Mirrors

Started by rcjordan, January 18, 2014, 12:10:49 PM

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rcjordan

If you subtract Alibaba from Yahoo, the company's Mayer-era performance isn't so stellar. For the first nine months of 2013, Yahoo's display and search revenues were down 10% and 9%, respectively. Frustratingly for Yahoo, that comes as the company topped Google in the amount of U.S. visitors last year for the first time since 2011, according to comScore. Revenues aren't rising with traffic because of an industry-wide phenomenon in which CPM (cost per thousand readers) rates are falling, on average, as more consumers migrate to mobile.

http://mashable.com/2014/01/16/yahoo-not-a-comeback/

Rumbas

I've seen quite a bit of negative press towards Mayer recently and personally I think she rules by fear and seems to be an arrogant prick. Not a place I'd ever consider working.. not that they need me either.

Brad

It seems to me that at least she is initiating the move to mobile, something her predecessors just sat on.

It think everything at Yahoo was so neglected or so broken that she is having to spend a lot of resources just repairing the rot, witness email.  The big elephant in the room is Yahoo not having their own search, the serps being cluttered with ads and Y! maps and local search having been neglected for so long.

Not that I like MAyer, but I'd like to see Yahoo be saved and be independent and I don't care who does it.

rcjordan

Marissa be damned. Here's what struck me, especially when read in context with G's on-going, massive (desperate?) diversification moves away from online ad serving.  We've been over it a 1000 times here, mobile is a disruptive technology in our -th3core's- webhanging world, which is funded even now by ads and affiliate schemes.

>as more consumers migrate to mobile

rcjordan

<added 2>

Good article, but ad blockers are the lesser of a webhanger's problems. Small screens on smartphones are the problem.

http://www.computerworld.com/s/article/print/9245190/Ad_blockers_A_solution_or_a_problem_

bill

RC called it! Now even Bloomberg sees it.

Yahoo worth 'less than nothing': Bloomberg
Yahoo's US business may be worth "less than nothing" according to a Bloomberg writer, despite its share price having doubled since CEO Marissa Mayer took over.