You use Facebook as a place to post and store photos, dumb memes, and articles about the political foofaraw du jour. Facebook uses Facebook as a way to gather direct profiles for billions of souls that can be advertised to, and as a way to make money selling those ads. There's a natural tension there, when Facebook wants you to be the product and you would rather not. These days, that tension is evolving into something like an advertising cold war.

https://consumerist.com/2016/08/11/that-was-fast-ad-blocker-announces-block-for-facebooks-ad-blocker-blocking/

I'm losing track of the levels.

Saw this in Le Monde, but didn't think many people here read French.

I suspect it's going to be easier to develop code to block third party ads than it will be to develop code to get around the blockers. Every ad that can be rotated out based on context, ad spend and so forth, is going to have some sort of signature.

So what does that mean? Ads get way more expensive? Obviously if I put an ad on the page manually, that doesn't necessarily have a signature and that can't be blocked. But it's much harder to have an ad marketplace at that point.