Safeguarding ones business with manageable supplier prices

Started by Chunkford, November 26, 2016, 01:51:52 PM

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Chunkford

I'm coming up to a crossroads with my business, and there's one area I don't exactly know how to approach.

It's to do with purchasing from suppliers and setting myself up so I don't regret it later on.

The main point of the business is going to be offering convenience for consumers who purchase a particular brand on a regular basis.

The problem though is I don't have the buying power to negotiate good unit prices from the start, so I am going to have to play by their rules and pay their wholesale price.
But I want to put myself in a good position, so later on if the business kicks off, or their particular brand becomes a top seller, I can renegotiate the price for larger order quantities.
But because consumers will be brand loyal, and if the supplier plays hardball I will be left with two options as far as I can see.
1) Carry on paying the high wholesale prices
2) Drop their brand, and offer a replacement with another supplier of similar type using the new found buying power.

With option 2) I may keep a sizable number, as the service I'm offering should be strong enough for them to consider staying, but I underlined may because it's an unknown variable.

So with all that, I'm thinking along the lines of supplier agreements.
Agreements with certain stipulations (e.g. delivery time frames) and volume targets set over a certain period to hit (e.g. a yearly contract that is renewed based on the previous year's sales volume)
But I haven't a clue with regards to supplier agreements, what the pitfalls are or anything to compare to get a feeling for what is talked about in these supplier agreements.

Any help or pointers in the right direction would be much appreciated.
"If my answers frighten you then you should cease asking scary questions"

rcjordan

Based on my 10 yrs or so as an exec in the family wholesale business, you don't have much clout until you have volume **UNLESS** you have something unique to offer them.  That could be a niche pertaining to your business (recognized brand, geographic location, demographic, serp rank), but it could also be that you offer an opportunity for 'lesser' suppliers to pick up some market share.   Note, too, that big dog suppliers will often protect their existing clients --no reason to cannibalize their customers' sales just to cut you in.  

Rupert

For me the big takeaway is that it is all about relationships and the first part of that relationship is business.

And I would talk to them about what prices you might expect if you do x qty. 
... Make sure you live before you die.

Chunkford

Cheers guys, I have been in the industry for awhile and I am known but feel I've blended in with the onslaught of noise from other retailers. Plan to change that.

Spoke to a couple of suppliers today and gleaned some volume information out of them. Needless to say, I'm a little shocked at how much one retailer shifts but gives me a starting point.

Time to roll the sleeves up.
"If my answers frighten you then you should cease asking scary questions"

rcjordan

If they are reasonably local, go in for a tour and TAKE A SALESMAN TO LUNCH.  Pick up the tab and thank him/her for "mentoring you as you grow."  Dollar-for-dollar, the most effective way to persuade anyone is to pay for their meal.