The feature is called Collections and functions similarly to Snapchat's Discover section, which showcases news stories, listicles, videos, and other content submitted by handpicked media partners.

http://www.businessinsider.com/facebook-working-on-curated-collections-section-for-news-feed-with-publishers-2016-12

I guess it's too late to get in on the fake news land grab then... another golden opportunity missed.

I'll just drop this here:

"In truth, fake news is not a shocking betrayal of media principles, it is the logical end point of for-profit news — not a disease in its own right, but a symptom of an almost purely commercial media system that prioritizes profit above all else."

https://medium.com/@k.zare/profiting-off-mistrust-the-highs-and-lows-of-news-media-bc37097df07d#.esrfk7y1g

Worth a read.