These quotes came from my Micro.blog social network timeline.  Posted by bloggers who were quoting Pell and Zuboff.

Quote"Google went from wanting to give you access to the whole world to wanting to be your whole world."

-- Dave Pell

Quote"Once we searched Google, but now Google searches us."  -- Shoshanna Zuboff

These bloggers are not SEO's or marketers, just mainstream people.  I think Google is losing the hearts and minds battle.

Take a look at the SERPs for surveillance capitalism... it's not just geeks anymore
https://www.mojeek.com/search?q=surveillance+capitalism