MoviePass collects more data than you think.

https://www.deseretnews.com/article/900012262/we-know-all-about-you-moviepass-ceo-talks-how-his-company-collects-more-data-than-you-think.html


Note to CEO: STFU!

MoviePass will shut down for good on Sept. 14
https://www.cnbc.com/2019/09/13/moviepass-will-shut-down-for-good-on-sept-14.html

I remember a Planet Money on them trying to answer the question of how and why this works for theaters... I seem to recall that the answer was that it didn't actually work very well for them.. Could be wrong about that though.

But I believe their business model was always making money off the data, right?