In A Post-Cookie World, A Push For First-Party Data Takes The Cake

Started by rcjordan, July 01, 2021, 02:20:41 PM

Previous topic - Next topic

rcjordan


ergophobe

It seems like, as you say, same old, same old - collect contact info, build your database, reach the customer directly rather than mediated through platforms.

What strategy aspect did you find new or interesting? Buying Dollar Shave Club?

rcjordan

>Buying Dollar Shave Club?

Yeah.  Small companies & brands are going to be the new subdomains.