https://www.morningbrew.com/marketing/stories/2021/07/09/marketers-leaning-away-keyword-blocking-report-claims

Excellent PR placement for Double Verify. If you're a startup, find out who their PR firm is.

QuoteFor the most part, brands want to avoid publishers that spread misinformation, pornography, and other dark parts of the internet. But they...uh...also want reach. So, they'll lean on companies like DoubleVerify or NewsGuard to help navigate the deep trenches of digital marketing.

Brilliant