The direct-to-consumer craze is slamming into reality

Started by rcjordan, March 14, 2022, 02:53:03 PM

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rcjordan

A gloomy confluence of rising Facebook ad prices, worsening ad measurement, soaring shipping costs, newly-sober public markets, and smaller-than-anticipated customer bases are dealing DTC companies a harsh blow.

https://www.cnbc.com/2022/03/14/the-direct-to-consumer-craze-is-slamming-into-reality.html