https://www.theverge.com/2024/5/28/24166177/google-search-ranking-algorithm-leak-documents-link-seo

There will be lots of tidbits worth looking at, but overwhelmingly articles like this make me wonder how long Google can control as much of the web as it does.

I've been wondering more and more what a web without Google Search would look like.

Christmas for SEOs

One that caught my eye was hashing of text surrounding an anchor. Probably decent for checking naturalness and uniqueness as well as context.

>> hashing

That makes sense, but it also underscores the resource wealth of Google that they can maintain a hash table of 10 billlion? links.

Google admits massive document leak related to search algorithm is authentic | NY Post (nypost.com)