They analyzed 200 million ad impressions—or views—worldwide and found that removing cookies cut website publishers' revenue by more than a third.

https://www.futurity.org/internet-cookies-3334512/

That has me wondering who paid for those studies.

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We thank the Center for Industry Self-Regulation for financial support.

I almost added my editorial intro: Now who might want us to feel guilty about our cookie blockers?

But I do not editorialize. Just facts.  Joe Friday style