Why All Business Leaders Should Care About The Cookieless Future

[rcjordan]

https://www.forbes.com/sites/forbestechcouncil/2021/05/14/why-all-business-leaders-should-care-about-the-cookieless-future/

[ergophobe]

Thanks. I'll be forwarding this to a handful of people.

For the free and open internet to still be free tomorrow, it is vital that as much of this money as possible goes to the publishers and content creators and not just into the pockets of tech giants.

"free and open" is not the phrase I would use to describe today's internet. That requires that I define "free" and "open" in not just narrow ways, but the same ways that the tech giants define them. There are aspects of this article that feel like a brilliantly placed "submarine."
http://www.paulgraham.com/submarine.html

Machine learning approaches can take in a multitude of signals, including the above, and combine them to understand audience patterns and create more relevant advertising.

I believe you made this point recently. Right now we're in a race between the progressive attenuation of old-school tracking and a more modern profiling based on content and behavior on the page that will allow some level of optimization for those who are opting out of other tracking.

[ergophobe]

>>free and open

Update. I posted the "submarine" comment before reading the author bio:

Konrad Feldman
Founder and CEO of Quantcast, an advertising technology company championing a free and open internet.

Once you've spotted a few submarines, it's hard to not see them, usually somewhere in the middle of a fairly long article. I wouldn't call this a true submarine, though, in that it's the author himself rather than some "industry authority" quoted by the "journalist" writing the article