G Floc Is Dead! All Hail G Topics!

[rcjordan]

Instead of FLoC, Google has introduced a new interest-based targeting proposal called Topics, which will select topics of interest based on your browsing history. It doesn't introduce external servers to share those topics with participating sites.

Everyone Hated Google's FLoC, and Now It's Dead
https://www.howtogeek.com/781793/everyone-hated-googles-floc-and-now-its-dead/

[rcjordan]

+
Google is testing a new replacement for third-party cookies | Engadget
https://www.engadget.com/google-topics-api-privacy-sandbox-third-party-cookie-replacement-130049935.html?src=rss

[rcjordan]

++

^{made the NYT}

Google Will Introduce a New System For Tracking Chrome Browser Users - The New York Times
https://www.nytimes.com/2022/01/25/business/google-topics-chrome-tracking.html

[ergophobe]

>> for Chrome browsers

Bonus points to the Google leader/employee who decided that devoting resources to building a free browser would pay off.