Blue Jeans any(ware) video conferencing out of stealth

[eurotrash]

This afternoon this came out of stealth:

At Blue Jeans Network, we've built a cloud-based video conferencing service that makes it easy to host high quality video meetings connecting many participants, using many different devices, supporting many combinations of video conferencing endpoints (e.g. Cisco, Lifesize, Polycom, Skype, Google Talk, etc.)

I am sure this will be handy for some people here.

bluejeans.com - 30 day free trial but no prices up yet that I can see.