The name of a Facebook Page

[anallawalla]

I notice that many businesses are using their (future) custom URL name, e.g. brand name, as their Page name. Has anyone looked into using a keyword-rich page name (a phrase) but picking a brand name for the URL?

e.g. (fictitious) facebook.com/acme is the custom name but page title is "London SEO"

FWIW, I tried some searches and FB pages are not at the top for anything I checked.

[dogboy]

I'm not sure I follow. You want to confuse people into thinking you are the brand? So something like:



Title: Rockets For Sale
http://www.facebook.com/acme

...I would assume most people are in this boat? Urls are hard to find... especially for brands/KWs

[anallawalla]

Nothing so complicated.  In that example, I am Acme SEO (an agency) but I want to call my page "London SEO" because that is my money term.  In my limited testing of other people's pages, keyword-rich page titles in FB are not ranking in the top 10 unless the phrases also happen to be brands.

e.g. FB/SESconf has its full name as the page title and it ranks in the top 4 for the brand phrase.