LLM Seeding

[ergophobe]

https://backlinko.com/llm-seeding

Here's how it works:

You create AI-friendly content, such as comparison posts with tables and FAQ sections.

And publish it in places LLMs look for information.

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You're no longer optimizing for clicks. You're optimizing for citations.

You're building brand awareness, not backlinks.

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In fact, almost 90% of ChatGPT citations come from positions 21+, according to Semrush's study.

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Your impressions are increasing ... but clicks are decreasing.

LLMs might be to blame.

For example, at Backlinko, our impressions increased by 54% over the past three months, while our clicks decreased by 15%.
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Go to Performance > Search results.

Declining clicks + growing direct traffic = LLM visibility.