Sex and advertising

[edo]

Really enjoyed this article in the Economist about how Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing.

http://www.economist.com/node/21541706

I really must listen to 4Eyes when he keeps telling me to sell emotion and not reason 

[grnidone]

Favorite quote:

"What people actually spend their money on in most instances are psychological differences, illusory brand images," he explained.

I have to say the "cooking means giving love" is a true statement for me.  I love to cook for that reason. 

[4Eyes]

I really must listen to 4Eyes

I think everyone should

[Rupert]

I really must listen to 4Eyes

Yes but which bit?  I wasn't listening!

[Brad]

I really must listen to 4Eyes when he keeps telling me to sell emotion and not reason 

Sounds like 4Eyes is a wise man.  I often think even corporate purchases are governed more by emotion and ego than anyone wants to admit and the rest is just rationalizations to justify it.

[4Eyes]

Sounds like 4Eyes is a wise man

Nope - but he is perfectly comfortable with quoting those wiser than him and claiming it as his own

(.... I even borrowed that from someone else)

[Rupert]

Thx Heather, just sat down and read it.

It has me buzzing with ideas

[edo]

You're welcome, Rupert.

Heather

[4Eyes]

Ed - we all call you a girls name behind your back.

I call you Susan

[Rupert]

Sheesh Susan,

I am sorry.  Calling you by the wrong name is unforgivable.

[edo]

You're forgiven, RuPaul