Top 3 influence sources for consumer purchase decisions

[rcjordan]

http://www.wired.com/images_blogs/business/2013/04/Forrester_Retail.png

[Drastic]

Interesting stats.

Didn't think that retailer website would be that high for grocery.

Also mfg/brand website for footwear, though I typically have to shop by size.

[ukgimp]

There does not seem to be enough spread of results.

All high 7 - 8.

There is no real winner.

Am I missing something?

[Drastic]

Those are the top 3, scale of 1-10.

It could use a list of all available selections.

[ergophobe]

Didn't think that retailer website would be that high for grocery.

Which frankly leaves me believing the data is probably useless. I mean seriously - show of hands, how many of you have been to your grocer's website? Not me. I think ten years ago I went to the Trader Joe's website because my brother was looking for a business to start.

[rcjordan]

> many of you have been to your grocer's website? Not me.

Me either, but I do notice that every grocery chain seems to have some sort of "Win A Prize" survey or other bullshit that the clerk is forced to aggressively hawk at checkout.  It's printed on the receipt, too. There's also a web tie-in with their allegiance programs. Recipes! Coupons! Oh boy!

The lower the socioeconomic demographic of the store, the more they seem to push these surveys and prizes.  

Your grocer wants to be the next poor man's facebook, hhh.

[Brad]

>>facebook

I Liked the FB page for one of my grocers, and it sort of worked out handy, now I get postings about what is on sale in my timeline.  Not super useful for me but for those with a house full of kids, it makes it easy to learn about deals.