The Volvo Ad

[Chunkford]

This is genius - http://www.youtube.com/watch?v=M7FIvfx5J10

[Adam C]

Very good.  I loved those Coors Light ads as well.  It seems the new secret to advertising success...

Step 1. Hire Van Damme
Step 2. Win

[DrCool]

I like the GoDaddy commercials with Van Damme. Does it get much better than JCVD with a creepy smile on his face playing the bongos?

[Gurtie]

volvo one = amazing

coors one clearly worked, Rob heard Van Damme and decided he fancied a beer. Pavlovian.

[Mackin USA]

http://blogs.wsj.com/speakeasy/2013/11/15/how-volvo-created-the-jean-claude-van-damme-video/?mod=e2fb

[Chunkford]

LOL, move over dam, Norris does one better.

http://www.youtube.com/watch?v=T-D1KVIuvjA#t=49