Gonna be some **expensive** astro-turfing

[rcjordan]

Fandango Buys Rotten Tomatoes But Will Probably Ruin It

"The number-crunching nerds over at FiveThirtyEight compared the movie ratings on Fandango and Rotten Tomatoes a few months ago. And since Fandango has a financial incentive to get butts into movie theater seats (they're owned by NBCUniversal, by the way) its movie reviews are some of the most favorable on the web."

http://gizmodo.com/fandango-will-probably-ruin-rotten-tomatoes-1759743925

bought Flixster, too
http://techcrunch.com/2016/02/17/fandango-buys-flixster-rotten-tomatoes/