Think papers’ websites are gaining? Think again.

[rcjordan]

A new research paper finds that over the past eight years the websites of 51 major metropolitan newspapers have not on average seen appreciable readership gains, even as print readership falls.

The average reach of a newspaper website within the paper's market has gone from 9.8 percent in 2007 to 10 percent in 2015. So in your typical top-50 market, the leading daily's online audience would average just 10 percent of the market's readership.

At the same time, print readership has fallen from 42.4 percent in 2007 to 28.5 percent in 2015

http://www.medialifemagazine.com/think-papers-websites-are-gaining-think-again/

[Rumbas]

Online in sharp decline as well..

Mail online misses online target of £80 mio
Buzzfeed cuts projected revenue by half

https://twitter.com/baekdal/status/720137515638923264

[ergophobe]

And that's just the decline in readers. It doesn't account for the rise in the number of those readers using ad blockers.

[Rumbas]

Good point Tom!

[Rupert]

I wonder if apps like Flipboard are included.

[gm66]

Global economic downturn.

[Rupert]

Global economic downturn.

Is it?

Papers are cheap as chips. I would expect problems in the world to increase out interest in News.

Or do we in reality run from it, and find a bit of fun

[gm66]

Signs of the world running out of money and cutting costs everywhere.

Early signs are in simple consumer items like the plastic milk containers here in the UK, every eyar they get thiner and thinerrr, until now you can see through the lids and the 4 litre bottles can't be held horizontally without bending.

There are of course larger signs, like George Soros buying up silver and gold.

[Mackin USA]

"Signs of the world running out of money and cutting costs everywhere."

And the Central Banks have No Idea wtf they are doing.

http://www.wsj.com/articles/what-comes-after-negative-rates-helicopter-money-1460646993

[Mackin USA]

http://www.nytimes.com/2016/04/18/business/media-websites-battle-falteringad-revenue-and-traffic.html

"Audiences drove the change, preferring to refresh their social feeds and apps instead of visiting website home pages. As social networks grew, visits to websites in some ways became unnecessary detours, leading to the weakened traffic numbers for news sites. Sales staffs at media companies struggled to explain to clients why they should buy ads for a fragmented audience rather than go to robust social networks instead."

[gm66]

"Signs of the world running out of money and cutting costs everywhere."

And the Central Banks have No Idea wtf they are doing.

http://www.wsj.com/articles/what-comes-after-negative-rates-helicopter-money-1460646993

Subscriber-only article.

[littleman]

Ha!  But the gate at the WSJ is stupid.  If you send them the right referrer they will let you in.

https://www.google.com/#q=%22What+Comes+After+Negative+Rates%3F+Helicopter+Money+%22

[Rupert]

Yea, just select a bit of text from the top of the article, and google it.

I was pondering why they do that, I guess a lot of time poor wealthy folk who aren't as web savvy will just pay.

They really cannot afford not to let google in, and they cannot let google think they are cloaking it. I guess.  Another soft power of google moment.

[gm66]

Ha!  But the gate at the WSJ is stupid.  If you send them the right referrer they will let you in.

https://www.google.com/#q=%22What+Comes+After+Negative+Rates%3F+Helicopter+Money+%22

Naughty LM, manipulating the web !