Rise of Ad-Blocking Software Threatens Online Revenue

[Mackin USA]

...one in five smartphone users, or almost 420 million people worldwide, blocking advertising when browsing the web on cellphones.

http://www.nytimes.com/2016/05/31/business/international/smartphone-ad-blocking-software-mobile.html?_r=0

[Rupert]

At the end of that article it talks about Three over this side of the pond ... one of the mobile operators, they are stopping ads at source for a day.:


http://www.techtimes.com/articles/161732/20160529/uk-wireless-carrier-three-will-test-mobile-ad-blocking-technology-next-month-should-online-publishers-be-afraid.htm

[ergophobe]

Connect this with some other things discussed here recently....

From the article: "90 percent annual increase." That's up from last year's 42% increase.

Couple this with the fact that an increasing number of users do not have a computer at all ...
Among adults 18-29, computer ownership has dropped from 88% in 2010 to 78% in 2015.
http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/

One in five millennials access the internet exclusively through mobile
http://www.ibtimes.com/1-5-millennials-access-internet-exclusively-through-mobile-devices-1880194

... and some people are predicting the slow decline of "big screen" surfing and the slow decline of websites as a major way of getting information online

http://mashable.com/2016/05/30/facebook-end-of-websites/#dOgGwJ.4sSq1

[Rooftop]

Shine (that Three and others are using) doesn't seem to being considered a permanent block.  The model appears to be to use it as a tool to threaten networks (ie, Google) with and extort a share of revenue.

I hope that publishers decide to have a trial day where they all block three users.

[ergophobe]

Shine (that Three and others are using) doesn't seem to being considered a permanent block.  The model appears to be to use it as a tool to threaten networks (ie, Google) with and extort a share of revenue.

I hope that publishers decide to have a trial day where they all block three users.

I think most of them are Pay to Play - that's the big controversy with Adblock Plus on the desktop browser side of things. You pay money to ABP and you make it through the gateway. Probably 99% of users don't realize that.

[rcjordan]

Louise lost her Note4 while in Hanoi.  I had come to the realization that I really didn't use my phone enough to bother with hauling around a premium, phablet,  so I gave her my Note4 and asked her to sign me up for a standard-sized, lower-end Samsung (Verizon). I've been on a Core Prime for a couple of days now. Just switched to Opera Mini to rip ads. Took only answering 1 guestion on a checkbox to keep ablocking enabled. OM may have a better UI than Chrome for the way I surf since it uses speedsheets natively. 

Posted from my ad-ripping crapphone.