Damaging Our Industry with Ranking Factors Studies

[Mackin USA]

Recently SEMrush posted a study on Google's top ranking factors. The study was not unlike many other studies published each year. It used a statistically significant data set to draw parallels between common metrics and high position (or ranking) in Google.

However, the conclusions they came to and reported to the industry were not entirely correct.

https://jlh-marketing.com/damaging-industry-ranking-factors-studies/

[martinibuster]

I was supposed to write this article a month ago and got into a private discussion about it with Larry Kim who believed that "data" tells the whole story and everything else walks.

But I didn't want to write it as an attack on SEMRush specifically. So I'm happy see Jenny wrote it.

[Adam C]

That is a very appropriate summary.  If only there was a TL;DR version aimed at the non-SEO specialist then it would become even more sharable.

[gm66]

Page won't load for me, trie on two different machines.

https://jlh-marketing.com/damaging-industry-ranking-factors-studies/

[BoL]

>won't load

Looks like these are the culprit
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